Steve Radtke

Strange but true: type Steve’s name into a numerology web site and you’ll hear back that he’s “clever, analytical, and a very quick thinker,” gifted at presenting ideas, and a master of “adaptability and change." It’s almost enough to make you believe in this kind of thing. Steve joined GS in 1996 as a designer, piling up awards and creating memorable work for clients. These days he’s multitasking, involved in the development of client work from inception to completion. He spends his time problem-solving with clients, partnering with GS’s strategy team to shape client brands, and leading the agency’s creative teams. Steve has also helped guide the evolution of GS itself. The agency has expanded its size and scope since his start, but thanks in part to his efforts the soul of the organization remains untouched. “We’ve avoided the layers that prevent clients from interacting with those who work on their account, while finding unconventional ways to keep strategy and creativity fresh,” Steve says. “And we’ve kept GS a great place to work.”